QUICK FACTS
MARKETING PLAN OVERVIEW
MEDIA PARTNERS
Our primary Partner is Salem Media Group it is the largest faith-based media platform in the United States giving us access to:
- 60+ million unique site visitors every month
- 12 million monthly mobile users
- 10 million email subscribers
- 37+ million facebook fans
TENTATIVE DISTRIBUTION TOOLS; PLATFORMS;
-Tubemogle for cross channel advertising campaign launches, monitoring, and reporting
- Adroll for retargeting
-Insightly for customer management relations
-Getresponse for email marketing campaign management
-Hootsuite for social media posting and monitoring
MARKETING TEAM & OUTSOURCE COMPANIES
-Abstract Elements for event management
-Standard PR for promotions and booking
-Virtual Administration Assistance by M.D. Bradley
-The Braxton Agency for travel arrangements
-BuddyLove Photography
-EYES Entertainment Videography
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NETWORKING STRATEGY
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Online
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monthly internet radio interview
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monthly blog profile feature
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monthly web show interview
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traditional radio interview (as frequently as possible available)
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monthly ezine profile feature
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Offline
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printed magazine profile feature (frequently as possible available)
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vend and/or sponsor high profile events (as frequently as possible available)
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billboard rental
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attend leadership committee meetings of an ideal host as invited guest
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PROMOTION STRATEGY
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2015-2016 ANTICIPATED REACH
->40,000 women participate in experience via live or online stream
- >200 members of NACWE
-increase views to >1000 per show
- increase readers to >5,500 per issue
- increase gala attendance to >350
SPEAKING STRATEGY
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Online
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daily connect with ideal potential host via LinkedIn groups and direct messages
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daily connect with ideal potential host via Facebook groups and direct messages
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daily interaction with Facebook “Female OverAchievers” Facebook Group
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Offline
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join Dekalb Chamber of Commerce
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join a professional group
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start Metro Atlanta of National Association of Christian Women Entrepreneurs
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sponsor media suite for on camera interviews of influential attendees at high profile events
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PUBLISHING STRATEGY
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Online
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release weekly web show BOSS Spotlight
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release monthly ezine BOSS News
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release weekly blog
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post on Facebook daily
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Post on Google+ daily
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Tweet on Twitter daily
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Offline
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print BOSSNews and distribute to Metro Atlanta professional buildings and organization headquarters
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DIRECT REACH STRATEGY
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Online
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host monthly webinar for ideal host and participants
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post bi-weekly vlog called BOSS Business Builder
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Offline
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attend weekly morning social networking event
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host monthly Expresso Experience
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host annual awards celebration
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Online
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initiate converstions via social media direct message
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Offline
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book one on one lunch meetings
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